LT - the most widely read specialist magazine in the Swiss food industry. As the leading Swiss specialist publication, LT has been informing experts and executives from the food and beverage industry as well as key experts from research and development for over 50 years.
The LT informs decision-makers about everything they need to know about the food market, food processing and new developments in technology, industrial applications, nutrition, research and teaching. The editorial team takes up all the topics that concern their readers on a daily basis. The spectrum is broad and ranges from process and automation technology to quality assurance and analytics, hygiene, apparatus and plant construction as well as measurement technology, refrigeration and ventilation technology, to packaging of the finished product, material flow and logistics as well as raw materials and additives. In addition to the technical information, the LT also reports on new regulations and legal framework conditions as well as current market trends and thus enables decision-makers to successfully adapt their production and their product portfolio to changing framework conditions. Thus, as the Swiss specialist magazine in the food sector, the LT offers specialists and experts a competent overview of complex technologies and thus helps to make technology and investment decisions in a targeted manner.
According to the sales database, 77 percent of LT readers are in management positions and are involved in investment decisions. Each copy of the LT is read by an average of 4 people. Broken down according to areas of activity, 60 percent of LT readers are in management positions. 20 percent of our readers work in production and in food engineering. Another 20 percent are involved in purchasing, marketing, sales, quality assurance, project planning and other activities. Broken down by branch, around a third of the LT readership is in the food industry, a third in machine and apparatus construction, while the food trade and gastronomy make up around 20 percent of the LT target audience.
swissprofessionalmedia AG , Basel
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