ILMAC event platform and ILMAC 365

Digital extension of ILMAC and further advertising opportunities

Visitor behaviour nowadays is online-offline-online. To make sure you can reach visitors in the optimum manner at all the different touchpoints we are extending the trade fair to the digital world:


Active research prior to the fair

ILMAC Event platform


In-person meetings

ILMAC fair


Stay up-to-date passively.



ILMAC Event platform

On the ILMAC Event platform, you present your exhibits in posts. Your posts reach the visitors in the various themed pages (Example), the powerful search function, in personalised recommendations and via “more exciting posts” beneath each post.

Experience has shown that each post generates an average of 1,000 to 2,000 impressions, 100 – 200 views and 10 – 30 interactions.

The more posts you publish, the greater your visibility will be. We recommend:

  • Large exhibitors: 10 – 15 posts
  • Medium-sized exhibitors: 5 – 10 posts
  • Small exhibitors: 3 – 5 posts

Three posts are included in your participation in the trade fair. You can book additional posts (per post CHF 200.-) either when you register or afterwards by our content team.

ILMAC 365 platform

The ILMAC 365 now networks the industry 365 days each year and generates two to three times more visitors than the event platform prior to the fair. All ILMAC visitors set up an ILMAC 365 account.

You can publish posts throughout the year on the ILMAC 365 platform and reach visitors in a targeted manner. Each post is shown in the personalised news feed and on the themed pages (Example), as well as being sent to interested visitors in the newsletter (once every two weeks) and shared on social media.

The following options are open to you for ensuring that the visitors you had personal contact with at ILMAC continue to hear from you after the trade fair too:

  • Media Package Standard: this gives you a basic presence on the ILMAC 365 platform. All your trade fair posts will automatically be published on the ILMAC 365 platform too, sent out in the newsletter and kept online after the trade fair.
  • Your content on the ILMAC 365: our content team monitors your online channels and publishes six suitable posts per year for CHF 1900.  If you book before the fair CHF 1'700.
  • Content production for the ILMAC 365: our copywriters compile four posts for the ILMAC 365 platform on the basis of a telephone interview, for CHF 2,500 per year.



Exhibitor Webinar: All the info you need

Learn all the info you need about the ILMAC event platform and ILMAC 365 platform. Information will follow!

Please note: where you can place your order

You can select and order the services directly when you register.
If you are already an exhibitor, you can also order the services subsequently without any problems. They can be ordered by our content team.



The ILMAC Event platform and ILMAC 365 platform are based on platform technology, which is already being used for a large number of trade fairs. The content team will support you to ensure that you achieve the best possible digital presentation.

ILMAC Trade Fair Team: T +41 58 206 23 70 |

Content Team:  T +41 58 206 32 02 |