ILMAC 2013 successfully mirrors the Swiss market
Published on 9/27/2013 by Christine Kern
ILMAC closed its doors today, Friday, 27 September 2013, after a total of four days. Exhibitors and visitors alike expressed their satisfaction at this year's edition of Switzerland's most important industry event for process and laboratory technology. With 12,046 visitors, the organisers, MCH Swiss Exhibition (Basel) Ltd., registered a reduction in the numbers attending, while still maintaining a very high visitor quality. The reason for this is an effective decline due to the market and also the fact that the MipTec congress and exhibition, which was held together with ILMAC in 2010, was staged separately in 2013. ILMAC, as a mirror of the industry, thus continues to be a good and realistic market indicator.
Additional specialist areas
Extending the traditional specialist areas of laboratory technology, process technology, speciality chemicals and services by the focal topics of food technology and pharmaceuticals packaging attracted new, interested visitor groups to the new hall complex at Messe Basel. Strong partners, plus a well-substantiated lecture programme in the ILMAC Forum and extensive media coverage beforehand, backed up the success of the new food technology sector in particular. Patrick Meyer and Lukas Hablützel from Endress+Hauser were able to welcome large numbers of visitors from the food industry and agree that ILMAC must expand this key area still further. Andreas Zopfi from the Swiss Packaging Institute, SVI, particularly appreciated the networking opportunities provided by the Packaging Village: "This gives the packaging industry the chance to position its message for its target group of pharmaceuticals." The exhibitors expressed their delight all round at the high quality of the visitors, most of whom are in decision-making posts. This enabled them to forge many valuable contacts and successfully generate leads. The echo from the exhibitors is thus a positive one for the most part. Heinz Peyer, Carbagas AG:"ILMAC certainly went very well for us. We are highly satisfied. The Swiss market may be small, but ILMAC is the decisive trade fair."
Lunch & Learn a key attraction
The new content format of Lunch&Learn at midday meant that particularly busy professionals were also able to visit ILMAC and ensured that the ILMAC Forum was fully booked out. The sessions on "Action against counterfeited drugs" under the patronage of the Swiss Packaging Institute, SVI, and "Hygienic design in the food industry" under the patronage of specialist magazine "LT, Lebensmitteltechnologie" attracted a particularly high level of interest. "The Lunch & Learn lectures were very good and highly informative. I would very much welcome an even more extensive lecture programme at ILMAC", says fair visitor Heinz Zitzer of Medtech Services GmbH. The lectures are posted on www.ilmac.ch.
Dialogue-oriented ILMAC Lounges.
The positive feedback on the lecture events shows that the fair management has taken the right decision in introducing the ILMAC Lounges in the two years between ILMAC fairs. The ILMAC Lounges are geared to networking, knowledge transfer and product shows. The official announcement and intensive talks with potential exhibitors and partners during ILMAC met with a highly positive response. The fair management and its partner, inspire innovations GmbH, which organises the New Lounges in Stuttgart, have already accepted a whole series of advance bookings. The MCH Group's offerings in the life science segment are thus being expanded, and the dialogue within the industry supported and maintained. The first ILMAC Lounges are being held from 23 to 25 September 2014. Further information may be found at www.ilmac-lounges.ch
The Swiss Chemical Society has been a key partner and patron for ILMAC ever since it was founded. The Society actively participates in a joint stand, contributes exciting contents to the ILMAC Forum and presents both the new University of Applied Sciences Award and the Dr. Max Lüthi Award.
With Endress&Hauser as the official Presenting Partner, one of the world's leading suppliers of measuring instruments, services and solutions for industrial process engineering is behind ILMAC. Endress+Hauser has more than 10,000 employees worldwide, some 4700 of whom are located in the Basel region.
The next ILMAC is being held from 20 to 23 September 2016 at Messe Basel.