More than 400 exhibitors meet up with a broad-based range of visitors eager to find out about the latest in products and services for laboratory and process technology.
Many exhibitors view events of this type as pure sales events. But trade fairs are much more than just that. Consider what people experience at a trade fair compared with purchasing products online. The two are completely different worlds. How do you obtain information on a product in the internet? With two senses at most: seeing – and perhaps also hearing. But you certainly cannot examine a product hands-on, let alone test it or even smell it.
A good trade fair addresses all the senses, which is what gives it the edge over an internet presence. Living up to this claim also consti- tutes a challenge, however – both for the organisers of the fair and for the exhibitors taking part in it. Visitors must be assured of an exciting, top-quality experience.
Main Partner Process of ILMAC is Endress + Hauser
