Step 3: Visitor marketing & Media work

Your personal PrioCode – your digital admission voucher

Would you like to invite your customers to come to ILMAC free of charge? The PrioCode opens up a wide range of options for your invitation management. For example, in an e-mail, in your signature, in Newsletters, on your website, on orders and invoices, and in your adverts.

Make sure you communicate this PrioCode together with the link to the ILMAC Online Shop Those you are inviting can then generate a free day ticket with just a few clicks and print it out straightaway.

And this is, of course, free of charge for you too. On the contrary, your commitment will be rewarded: the more visitors obtaining a free ticket with your Prio Code, the greater the benefit for you, because we are staging a competition.

The company whose PrioCode has been redeemed the most times will win additional square metres for ILMAC 2019. There will be one winner in each category:
Category 1: stands up to 25 m2 = plus 10 m2 surface area / Cat.2: stands of 25.1 to 80 m2 = plus 20 m2 / Cat.3: stands in excess of 80.1 m2 = plus 30 m2

Free admission vouchers bearing your PrioCode

You will automatically receive 50 printed copies of the free admission vouchers for your customers from us by post at the end of June. Additional admission vouchers can be ordered online free of charge.

Media relations

We work together closely with our Principal Media Partners and Media Partners. ILMAC additionally attracts a large number of other media. Be sure to take up the opportunities for media relations work in order to multiply the impact of your presence.

Electronic media box on

The media box gives exhibitors the opportunity to upload media releases and events and, in this way, to make them accessible to interested journalists.

To log in, you should enter your user name and password.

The documents and events will be published on

To the login

NEW: editorial "Content Special" on the ilmac24 online platform

Anyone ordering a supplementary package, a logo package or an all-in package for the ilmac24 exhibitor and product directory will benefit from a new and attractive additional service at no extra cost.
As of July 2016, two editorial pages will be published (in German) on the two focal themes on

  • Process technology / Industry 4.0 / Boosting efficiency and reaction times
  • Laboratory technology / Industry 4.0 / Personalised medicine

Do you have a technical text or a media release with contents that have a bearing on these two focal themes? Then please send it to:

The texts will additionally appear on your profile page and can be found via the portal search.

NEW: Scan2Lead – the perfect solution for capturing your visitor data

ll pre-registered visitors – and we expect some 90 percent of visitors to register in advance – wear an admission badge with their first name, surname, company and a bar code. With Scan2Lead, you can collect all the key information on the visitors to your stand within a matter of seconds. Using this tool, the data can be stored, supplemented and further processed straightaway.

Optimise your trade fair success, save yourself work and time, and always have access to the latest data. At the end of June, you will receive a Newsletter containing detailed information on Scan2Lead, including a personal test login enabling you to test Scan2Lead free of charge until the trade fair. You can order Scan2Lead as of June via m-manager.  

Demo video Scan2Lead

Partners visitor marketing

Large format prints
Proactive visitor planning
Translations, proofreading, texting
Translation Probst
Ragusa chocolates
Camille Bloch