The AIDA formula is still applied effectively in advertising and sales. The acronym AIDA stands for A
ttention (attracting attention), I
nterest (arousing interest in the product), D
esire (generating desire) and A
ction (triggering action). Stage a special product presentation on your stand, putting your product in the spotlight. And if you let us know what you will be doing when and where, we will be pleased to include your product presentation in our event calendar/event planner.